What it's all about?! It all starts with planning!
When a company’s mission is to be the leader in delivering healthy beverages to the world, it has to start from the top down. Upon realizing a disconnect between the corporate mission & his personal lifestyle, the CEO of New Age Beverages took a long hard look at his own choices & habits. The CEO of New Age decided to take ownership of his health and embody the lifestyle he is working to deliver for New Age consumers worldwide. How could he expect his sales team, marketing team and ultimately consumers to trade in a soda for a can Coco Libre Sparkling if he wasn’t buying in himself. With this mission, the B. Willis Journey was born, with a decision to take on the voice of New Age personally, and help the world understand what the New Age of Health, Fitness, and healthy living meant to him. With this decision, he has invited the world to follow him through is journey back to good health, and cement this transformation with a commitment to take part in a CEO fitness faceoff on the National TV show Celebrity Sweat®
Bound to an unscripted, real, and raw accounting of his daily choices, Willis will not hold anything back, even when he raids the kitchen cabinet late night, or the struggle juggling work and home life.
A weekly blog will follow his day-to-day struggles to kick the bad habits. Willis has reached out within his local community in Denver for help reaching his goals. Starting with fitness, local CrossFit gym owner Chris Cooper of CrossFit Vantage. Chris, or “Coop”, will help Willis outline and his fitness goals, lead him through workouts, and implement a company fitness initiative with the New Age Team.
Willis roadmap will focus on the 6 following pillars:
- Hydrate - with healthy beverages and water
- Exercise & Eat Well– nourish the body
- Accomplish - via focus and planning
- Love - build relationships, be in the moment, be present
- Think - meditate and visualize
- Hibernate – Sleep, reset & regenerate
While working towards specific goals within each of these health pillars he will relay his struggles with kids/work/time-management… habits & behaviors he has identified that need to be changed. Like he runs a company, the journey will begin with the current reality, a clear & measurable vision, a roadmap to get from point A to point B for alignment and support structures (Chris/nutrition advisor), and to take the first step in crossing the can’t change creek.
The major milestone that Willis will work towards is the filming of the Celebrity Sweat CEO challenge in April over an 8-week time-period. This will bring its own challenges, only adding another element to his busy life. The episodes will air the following January 2018.Willis will blog twice per week through the New Age Website "Word's From our CEO", film workouts, & post weekly fitness metrics. Follow him as he develops his roadmap to a New Age of Health & Fitness!