DENVER, COLORADO, January 29, 2017 – New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based organic and natural healthy functional beverage company dedicated to making a difference for consumers with better-for-you alternatives, today announced that the Company has formed a partnership with Simple Again and Performance Food Centers to bring New Age’s healthy portfolio of beverages to their greater than 3,000 juice bars and the more than 36,540 health clubs throughout the United States.
- Coco-Libre, an organic, Non-GMO, not-from-concentrate coconut water to be utilized as a healthy, high potassium, high electrolyte product base in the juice and smoothie outlets
- Simple Again utilizing their own distribution reach and their broad network of 12 distributors to bring New Age’s entire healthy portfolio to health clubs throughout the US
New Age Beverages has developed a portfolio of better-for-you beverages over the past year that includes XingTea®, Aspen Pure® Probiotic water, Búcha® Live (organic) Kombucha, Marley® (coffee, relaxation drinks and organic yerba mate), Coco-Libre® (coconut waters and sparkling coconut waters), and a number of impending products for the medical channel through their Health Sciences Division including PediaAde™, ‘n-Hanced Recovery™ (Recovery After Surgery Beverage), and others.
Simple Again and Performance Food Centers (PFC), the Business-to-Business Distribution Division of Simple Again, is the industry leader in service and development of Juice and Smoothie Bars. In addition, the group has also developed the capability to service the expanding health club industry through their network of more than 12 distributors and sub-distributors that reach the almost 36,000 health clubs throughout the United States.
Dan Young, CEO of Simple Again mentioned, “We have an incredibly passionate and positive eclectic team of winners at Simple again. We have built an incredible company, culture and set of capabilities over the last two decades. We like New Age, not only because of their portfolio as a great fit into our outlets and distribution capabilities, but more so because their culture and passion lines up perfectly with ours.”
Kevin Soles, one of the key sales leaders at New Age and a former executive with The Coca-Cola Company commented, “This is a great relationship for both companies. Not only will Coco-Libre be a perfect fit and product base for all the juice and smoothie bars, but our potential for growth together with Simple Again is unparalleled. Now that we are becoming known nationally as “the one-stop-shop of healthy beverages”, customers and distribution leaders are coming to us. It is one thing to have a portfolio, but now New Age has a business and distribution partner to bring that portfolio to a range of untapped new channels that no one in the beverage industry has yet been able to broadly penetrate.”
About Simple Again and Performance Food Centers
Simple Again was founded by Dan Young, who started Performance Food Centers (PFC) in 1999 to help bring natural, whole-foods nutrition into the fitness world. The Company started by supplying one juice bar, then another and currently supplies over 3,000 juice bars throughout the United States. The company intends to be the first choice for customers to meet their simple, everyday health, wellness and nutrition needs. Simple Again intends to improve the health and wellness of communities through education, clean foods, simplified nutrition and sustainable choices. To provide all concerned people with the best products, services and advice to meet the unique needs of their bodies and the environment.
About New Age Beverages Corporation (NASDAQ: NBEV)
New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $870 Billion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, the 8th largest healthy beverage company, and the fastest growing in the world. New Age competes Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™, Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites www.newagebev.com, www.newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, www.cocolibre.com, and https://shop.newagebev.com.
New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company’s operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.