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    Company News

    New Age Beverages Forms Partnership with Simple Again to Provide Healthy Portfolio to >3,000 Juice Bars & Health Clubs

    New Age Beverages Forms Partnership with Simple Again to Provide Healthy Portfolio to >3,000 Juice Bars & Health Clubs

    New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based organic and natural healthy functional beverage company dedicated to making a difference for consumers with better-for-you alternatives, today announced that the Company has formed a partnership with Simple Again and Performance Food Centers to bring New Age’s healthy portfolio of beverages to their greater than 3,000 juice bars and the more than 36,540 health clubs throughout the United States.

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    New Age Partners with Darrelle Revis Foundation

    New Age Partners with Darrelle Revis Foundation

    New Age Partners with Darrelle Revis Foundation.  New Age Becomes Exclusive Supplier of Healthy Beverages in Support of Organization’s Mission to Combat Childhood Hunger Across America.  

    The Darrelle Revis Foundation will provide New Age Beverages' portfolio of healthy products at their events, and for participants in their charitable initiatives with schools, the Power Pak program, and others for the benefit of disadvantaged youth

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    New Age Beverages expands distribution of their entire healthy portfolio worldwide with the US Military

    New Age Beverages expands distribution of their entire healthy portfolio worldwide with the US Military

    NEW AGE BEVERAGES EXPANDS DISTRIBUTION OF THEIR ENTIRE HEALTHY PORTFOLIO WORLDWIDE WITH THE US MILITARY

    Highlights:

    • 21 total sku’s across New Age’s Coco-Libre, Marley, XingTea, Búcha Live Kombucha, and Aspen Pure Probiotic brands shipping out now and throughout the 1st quarter to all commissary locations worldwide
    • New US Military initiative in partnership with New Age to provide healthier alternatives for active duty and retired servicemen and their families
    • Scope of Military Commissaries (240) and Exchanges (3,100) spans over 3,300 outlets in more than 30 countries around the world

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    New Age Beverages Corporation Partners With Celebrity Sweat, Kicking Off With Activation at Super Bowl

    New Age Beverages Corporation Partners With Celebrity Sweat, Kicking Off With Activation at Super Bowl

    New Age Beverages Corporation Partners With Celebrity Sweat, Kicking Off With Activation at Super Bowl

    - Title Sponsor together with Anytime Fitness and T-Mobile of the Celebrity Flag Football Challenge on February 3rd in Minneapolis, streaming live on ESPN 
    - New Age will be providing their organic, natural and healthy beverages including PediaAde, Coco-Libre, XingTea, Búcha Live Kombucha, Aspen Pure Probiotic and others at events throughout Super Bowl Weekend
    - Partnering to raise money at events to support the Mission 22 charity, to fight the war against military veteran suicide

    DENVER, COLORADO, Jan. 16, 2018 (GLOBE NEWSWIRE) --  – New Age Beverages Corporation (NASDAQ: NBEV) the 100% organic, natural, and healthy functional beverage company today announced the signing of long-term agreement with Celebrity Sweat including integration with their sponsorship of events at Super Bowl LII in Minneapoilis, sponsoring other major sporting events throughout 2018, and integrating New Age’s portfolio of beverages with thier roster of celebrity athlete, musician, and major motion picture and television stars and influencers.

    Celebrity Sweat®, considered the leading brand of health and wellness for celebrities, is championed by high profile celebrity trainers Billy Blanks, the creator of Tae Bo®, and Eric the Trainer, the #1 Hollywood Physique Trainer.  The organization showcases behind-the-scenes looks at celebrity lifestyles and their approach to health and wellness, featuring the best of professional sports, music, hollywood, and entertainment personalities.   Celebrity Sweat® operates fitness centers, provides inspirational and motivational talks on health and wellness around the world, manages a variety of high profile sporting and entertainment Celebrity Sweat® events, and is now entering their 4th season on the Discovery Channel Network, reaching over 100 million households.

    The 2018 Celebrity Flag Football Challenge will feature NFL Alumini Doug Flutie, Randall Cunningham, and a star-studded line-up of pro-atheletes, and will be captained by NFL greats Ron Jaworski and Michael Irvin.  New Age will be the supplying all of its portfolio of healthy and organic beverages at the game and other VIP events throughout Super Bowl weekend, including sideline activation and airing of its first national television commercial streaming live on ESPN during the broadcast.  During the events, New Age will be showcasing three of its newest products, PediaAde, the #1 Rehydration Beverage, Aspen Pure Probiotic, the world’s first probiotic water, and the new Coco-Libre Sparkling, the first 100% sparkling coconut water and natural exotic fruit beverage.    Proceeds from the event will be provided to Mission 22, a non profit organization dedicated to supporting military veterans and providing programs and services to our Vets in order to help reduce the suicide rate of returning veterans.

    Eric the Trainer commented, “I’m excited to work with New Age Beverages and their great line up of better-for-you beverages.  We’re going to make America Healthy Again! “ Tae Bo® creator Billy Blanks added, “Our goal is to change the world and motivate and inspire as many people as we can, so New Age was a natural fit for us as they live their mission of providing healthier alternatives for consumers around the world”.

    Emilio Torres, Vice-President of Strategic Partnerships for New Age commented, “What an unbelieveable opportunity for New Age.  It is a humbling honor, for such a new and young company like New Age, to be invited in with the Celebrity Sweat team and to be showcased at some of the biggest sports and entertainment events in the world.  Our dedication to the ideal of making a difference for the world by providing healthy, natural and organic alternatives is really paying dividends.   Staying true to our purpose with no compromises, is resonating with influencers that also want to make a stand, and we believe the Super Bowl Weekend activation is just the starting point of what New Age can and will do throughout 2018.”     

    ABOUT CELEBRITY SWEAT®:

    Celebrity Sweat® is recognized as the leading authority in celebrity health and wellness and is now  entering its 5-year anniversary as well as its 4th season on TV on the Discovery Network. Celebrity Sweat brings the best of actors, athletes and entertainers together ultimately to educate, motivate and inspire people to live active and healthy lives.   It showcases its messages, not only through its TV program and through dedicated social media, but also through a variety of very high profile sporting and entertainment Celebrity Sweat® events, as well as at numerous Wellness Tradeshows and fitness events. Celebrity Sweat® was created by SPP Sports, a leading management firm out of Chicago, Illinois that exclusively owns the trademark globally. To learn more about Celebrity Sweat®, visit their site at CSweat.com.

    About New Age Beverages Corporation (NASDAQ: NBEV

    New Age Beverages Corporation is a Colorado-based, 100% organic, natural and healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $870 Billion-dollar non-alcoholic beverage industry.  In that period, New Age has become the 54th largest beverage company, the 8th largest healthy beverage company, and the fastest growing in the world.  New Age competes Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™, Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems.  The company operates the websites www.newagebev.comwww.newagehealth.uswww.mybucha.comwww.xingtea.comwww.aspenpure.comwww.drinkmarley.com,  www.cocolibre.com, and https://shop.newagebev.com.

    New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

    Safe Harbor Disclosure

    This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage’s expectation to see continued growth.  The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results.  Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company’s operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

    Chuck Ence
    303 289-8655
    Cence@newagebev.com

    New Age Beverages Partners With Advantage Solutions

    New Age Beverages Partners With Advantage Solutions

    NEW AGE BEVERAGES CORPORATION FORMS PARTNERSHIP WITH
    ADVANTAGE SOLUTIONS TO EXPAND US KEY ACCOUNT PENETRATION

    - Advantage Solutions, with more than120 offices nationally, manages more than $65 Billion of CPG brands
    - Agreement covers all channels to build on New Age’s recent growth with major national retail accounts

    DENVER, COLORADO, October 17, 2017 – New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based leading all-natural and organic healthy functional beverage company whose brands include Xing®, Aspen Pure® Probiotic, Búcha® Live Kombucha, Marley®, and Coco-Libre® today announced the formation of a partnership with Advantage Solutions, one of the leading sales and marketing agencies in the consumer packaged goods industry.

    Advantage Solutions is multi-billion-dollar enterprise with offices in over 120 cities throughout the United States calling on more than 17,000 retail accounts and conducting more than 250,000 sales calls annually. The company has unprecedented retailer access and relationships with a long track record of success, and currently represents brands that make up more than $65 Billion in retail sales. Advantage works with world class brands including La Croix, Ben & Jerry’s, Seventh Generation and others.

    Joel Turner, Director of Sales for Advantage Solutions commented, “We partnered with New Age because of their full portfolio of healthy beverages that we know retailers and consumers are gravitating to more and more. New Age’s one-stop-shop approach it makes it very efficient for us to work with them, and the response from retailers to their entire portfolio has been tremendous. Their new brands are innovative and on trend and we see nothing but upside as we work with their team to expand the depth and breadth of New Age with major retailers across the US.”

    New Age has been expanding key account penetration as a key priority since it was formed last year. The Company started out with less than 20,000 key accounts in 2016 in mostly the Western United States. Since that time, the firm has added more than 10 of the top 100 global grocery, mass, club and convenience retailers into its mix, including 7 Eleven, Circle K, H-E-B, Jumbo, BJ’s Wholesale, Ahold Delhaize, Loblaw’s, Sobeys and others.

    Michael Cunningham, New Age’s SVP of Sales commented, “Advantage Solutions is a world class partner with embedded resources in all markets in virtually all accounts across all channels. We partnered with them because of their extensive reach, quality reputation, and the nearly 800 associates working on sales of the New Age portfolio. In September alone, New Age added 10,047 new points of distribution, many of which Advantage Solutions partnered with us to gain. None of the impact from those accounts is our Q3 numbers, but the benefit will be seen in Q4 and beyond. We have just scratched the surface in our national key account penetration, and we know that our portfolio is bang on for retailers and consumers as they increasingly switch to healthier choices.”

    Since uplisting to the NASDAQ exchange in Q1 2017, New Age has completed a number of additional acquisitions, significantly strengthened its financial platform, and established a brand portfolio competing all in the growth categories of the beverage industry. The Company’s one-stop-shop strategy of providing a portfolio of healthy functional beverage brands for retailers and distributors has led to New Age becoming one of the top 10 healthy beverage companies in the world. On its newly acquired brand platforms, New Age has developed Marley Mate, a yerba mate beverage; PediaAde, a children’s rehydration beverage; and Aspen Pure Probiotic, the world’s first probiotic water. New Age is rolling these products out now and is also launching innovative new offerings under its Xing and Coco-Libre brands in the 4th quarter. Significant investments have been made behind these initiatives in Q3 that are expected to contribute to above expectations performance on a full year basis in 2017 and provide a larger base from which to drive further growth in 2018.

    About New Age Beverages Corporation (NASDAQ: NBEV)
    New Age Beverages Corporation is a Colorado-based, leading all-natural and organic healthy functional beverage company that was founded in 2003. The Company competes in the fast-growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Marley Mate™, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites http://newagebev.us, http://newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, www.cocolibre.com, and https://shop.newagebev.us.

    New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.



    Safe Harbor Disclosure
    This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company’s operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.


    For investor inquiries about New Age Beverages Corporation please contact:

    Amato and Partners, LLC
    Investor Relations Counsel
    admin@amatoandpartners.com


    Websites: 

    New Age Beverages Corporation

    New Age Health Sciences

    Xing Tea

    Marley Beverage Company

    Coco Libre Coconut Water

    Shop New Age Beverage Online!